Complete Care

Creating an identity and brand for Complete Care. As as sub brand of Mitie, it was important that the brand could stand out as it’s own identity, but also sit along side the other Mitie brands. This was achieved by using the orange from the Core Mitie colour palette and using the same typeface as other sub brands use. For the mark itself I used the idea of ‘complete’ by hand drawing the ‘o’ which also gives the feel of a human touch.


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